Creating a great website doesn't mean anything if your prospective customers and clients can't find it. Our Internet marketing packages will ensure that your business receives a high ranking in the search engines.

Attracting new customers is imperative for any company. Whether you sell products online or provide information services, the goal is essentially the same—new visitors. This all happens in an environment of ever increasing competition for the attention of your potential customers from a multitude of websites offering anything under the sun.

It starts with a website assessment that will detail how well your website currently fairs with the world's top search engines. Then F5 Solutions will make suggestions on how we can improve your ranking on search engines and more effectively promote your products or services.

Website Positioning Packages may include:

Search Engine Optimization with targeted keywords

When someone queries a search engine for a keyword related to your site's products or services, does your page appear in the top 10 matches, or does your competition?

If you're listed but not within the first two or three pages of results, you lose, no matter how many engines you submitted your site to.

Major Areas in Search Engine Optimization

Keyword Optimization
A good Search Engine Optimization, or SEO, campaign starts with the right selection of keywords that you wish to be ranked high with. For example, if you were in the golf club business, you would most likely want to have a good ranking for the keyword “golf clubs”. However, there may be many other companies who are competing for that keyword as well, so we help you determine what keywords that are related to “golf clubs”, would give you the best results.

Once we have a good list of keywords, you decide how much they would you to spend on your SEO campaign based on the number of keywords and the number of search engines that you wish to optimize for. Once you settle on the budget and number of keywords, then F5 Solutions begins creating “optimized pages” for each of the keywords.

When the pages are finished being keyword optimized, F5 Solutions then submits those new pages to the search engines to be indexed. After varying periods of time depending on the search engine, you will begin to see results as your website climbs in the rankings.

The key to ongoing success lies in monthly maintenance as search engines quite often modify or update their search technology which requires the optimized pages to be modified and resubmitted.

Finally, you will receive a monthly report from F5 Solutions on ranking for all keywords and for each search engine.

Link Exchange / Link Trading Campaigns
Pay-per-click / Sponsored Advertisements
Mini-Marketing Websites / Web-rings

Link Exchanges or Link Trading

Many popular search engines, favor websites that have a high number of "inbound" and "outbound" links. In other words, the more websites external to yours, that link to your website and linked back to in return, the better your ranking on the search engines.

F5 Solutions can provide the service of researching and contacting companies whose websites would be beneficial to trade links with. This can be achieved through partnerships with complimentary websites such as Portal websites for your industry, your customers and suppliers.

Ideal Sources for Link Partners

Business Directories on the web
Search Engine Directories
Customers
Suppliers

Pay-per-click & Sponsored Ads

Often when you view search results on a search engine page, you will see “sponsored links”. These are paid ads or “pay-per-click” listings. Pay per click, pay for placement or pay for ranking search engines are a highly effective way to attract targeted traffic to your website. Some examples of popular pay-per-click search engines are Overture, Google Adwords and FindWhat.

Often you can buy this search engine traffic for as little as 5 to 10 cents per click. Very competitive search terms can cost much more on popular pay-per-click search engines.

F5 Solutions will setup your campaigns, monitor and manage your listings for a low monthly fee.

Mini-Marketing Websites/ Web-rings

Two benefits to building small marketing websites are you can target the content and optimization to the service or product and you can build on your “incoming links” with separate domains (websites) that have ties to your main company site.

There is a great deal of evidence that Mini-marketing websites are a valuable tool for search engine optimization because, they focus on the product or service and make it easy for search engines to pinpoint keywords.

Hyper-linking these smaller sites to the main company site will add incoming links which, with some search engines will result in a higher “page rank”.

PageRank Explained (from the Google website)

"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages 'important.' "

"Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query."